The Marketing Specialist will be responsible for the development and implementation of all marketing activities, including the marketing strategy for the business.

Essential Job Functions:

  • Efficiently and accurately develop key marketing programs and execute those programs to support the company’s mission and vision, including planning, budgeting, and reporting
  • Conceptualize, execute, and manage multi-channel marketing strategies in support of the strategic goals
  • Plan and implement public relations programs
  • Develop and implement media planning, buying, and innovation strategies
  • Create and manage digital content on social media channels including, but not limited to: Twitter, Facebook, LinkedIn, Superior’s website, etc.
  • Recommend, implement, and maintain website design and operation
  • Coordinate trade shows (e.g. press kits, preparing booths & reserving accommodations for all attendees)
  • Develop and manage the dealer on-boarding process and manage communications
  • Work closely and support the sales teams by providing appropriate marketing strategies and tools
  • Enforce brand-marketing guidelines in trademarks, logos, and all promotional items
  • Plan, develop, organize, write, and edit owner’s and parts manuals, instruction sheets, inserts, service bulletins and other technical documentation (both electronic and hard copy)
  • Create and manage marketing and promotional materials, both print and electronic
  • Manage external vendors used as needed to execute marketing activities
  • Perform assigned tasks to time standards and quality expectations
  • Maintain professional, respectful relationships with internal and external customers
  • Maintain safe and clean working environment by complying with all safety procedures, rules, and regulations
  • Assist other staff to get job done, as well as other duties as assigned


  • Associate’s or Bachelor’s degree in marketing, communications or related discipline preferred
  • Minimum of 5 years’ experience marketing experience preferred; agriculture industry preferred
  • Must be proficient in Adobe software (specifically Adobe InDesign) and Microsoft Office products
  • Writing, problem solving, decision making and research skills
  • Ability to multi-task, handle multiple priorities and work in a repetitive and fast-paced environment
  • Must possess strong organizational skills, as well as excellent verbal/written communication skills
  • Ability to work independently and with a team

Pre-employment drug screens required

EEO/Drug Free Workplace

Apply Now

Please contact Human Resources at if you have any questions or need assistance

‎ ‎
site design and programming for the Agriculture Industry by insight marketing design